Meta, Google and LinkedIn Ads for 200+ businesses over 5 years. I measure success in cash in the bank, not in clicks or platform dashboards.
Remote contractor · US or UK hours · Fluent English · Available immediately
Based in Brazil
"The dashboard says the ads are working. My bank account isn't so sure."
I look at margin and profit, not just return on ad spend, and check every number against real sales, costs and cash, so you know what is actually paying off.
"We get leads, but they don't turn into sales."
I follow the lead after the click, from qualification to response time, until it closes.
That gap between clicks and cash is where I work.
Clear structure, audience and creative tests on Meta, Google (Search, Display, YouTube, Performance Max) and LinkedIn Ads, with budget pacing and rules for what to cut and what to scale.
GA4, Google Tag Manager, UTMs and pixels set up and checked against your CRM and real sales data, so the numbers match what you see in your bank account.
I use AI (Claude, ChatGPT) and automation (Make, Zapier, n8n) to build reports, dashboards and metric analysis faster, so more of my time goes to decisions. You get real-time updates in plain numbers.
Real accounts, with honest context next to every number.
Four solar companies, mostly on Meta Ads. Lead generation for solar installers, where every sale is a high-ticket project. Each account turned between 6x and 23x its ad spend into sales, tracked in the client's CRM.
About US$490K in sales from about US$54K in ads. Approximate figures from each client's CRM at the time; these clients are no longer active.Store revenue grew from R$16.9K to R$26.8K a month after launching Meta Ads for Hida's own delivery menu. Measured on cash, the return was about 2.7x, versus 1.3x shown in Ads Manager. That gap is where I make decisions.
Before-and-after estimate. The marketplace channel also grew 33% in the same period.Qualified-lead rate after I fixed conversion tracking, split campaigns by service and reconciled leads with the sales sheets. The biggest leak was after the lead, in response time, so we fixed that too.
About R$68K in media brought 1,227 leads and R$150K in attributed sales.50+ at V4 Company, one of Brazil's largest performance agencies, and 150+ directly with clients, from e-commerce to law firms.
Two years of sales experience (SDR, BDR and closer) behind it: I optimize for revenue, not for leads that never close.No guesswork and no attachment to a campaign. Numbers decide.
I judge an ad only after it has spent at least twice the product price.
When CPA runs 30% above target, I pause it and reallocate the budget.
When return holds above target, I raise the budget about 20% a day and watch CPA.
Move the sliders. This is the call I make on every account, every day.
It has spent less than 2x the product price. I let it gather data before touching it.
I look past the click. Tap each stage to see what I check.
Audience and creative tests on Meta, Google and LinkedIn. No ad is judged before it spends 2x the product price.
Mostly small and mid-size, owner-led businesses, in both B2B and B2C.
The stack I use to launch, track, report and automate.
Meta Ads
Google Ads
YouTube Ads
LinkedIn Ads
Search, Display, Performance Max
Google Analytics (GA4)
Google Tag Manager
Looker Studio
Microsoft Clarity
UTMs, pixels, A/B tests
HubSpot
Make
Zapier
n8n (basic)
WhatsApp flows
Mailchimp
ClickUp
Monday
Trello
Notion
eKyte
Excel (8 years)
Google Sheets
Claude
ChatGPT
AI agents that answer leads and book appointments
Copywriting
Canva, CapCut
Shopify (store builds)
DTC funnels and offers
Lead follow-up and nurturing
Paid acquisition and growth for 150+ direct clients: campaign structure and testing on Meta, Google and LinkedIn, tracking checked against CRM data, funnels from ad to close with landing pages, lead qualification, CRM follow-up and WhatsApp automation, plus AI agents that answer leads and book appointments.
Paid media for a portfolio of 50+ clients in a high-performance, metrics-driven agency, directing creative work through project management tools.
Client acquisition, negotiation with insurers and reinsurers, and commercial pipelines in a high-compliance environment. This is where my sales and negotiation habits come from.
English fluent (studied and worked in the UK) · Spanish intermediate · Portuguese native
2 years as SDR, BDR and closer, and sales team training, so I know what a good lead looks like.
Mechanical Engineering coursework (UFBA) · Business and Professional English (BLS English, UK)
Clients, managers and sales teams act faster when the plan is clear. I present results in plain language and train the people who handle the leads.
On stage
I present to groups in person, with slides and real examples from campaigns I have run.
I have trained client sales teams on lead follow-up, because the biggest leak is often after the lead, not in the ads.
Live dashboards in plain numbers: what changed and what I will do next, so you never have to decode a dashboard.
Available as a remote contractor on US (Eastern to Pacific) or UK hours. Tell me about your goals and your current numbers.
Based in Brazil · Remote · US or UK hours